Attendees will not only learn the clinical science behind the Lavender Way but also see how this protocol addresses the broader emotional and financial burdens of breast cancer. Patients remain awake, supported by loved ones, and avoid the trauma of disfigurement or prolonged recovery — all at a fraction of the traditional cost. This session speaks directly to the Gynec 2025 theme of “Empowering Women’s Health,” making it essential for anyone interested in integrating patient-centered innovations into practice, research, or advocacy.Keynote: Eliminating suffering from breast cancer - The Lavender Way

Forty years of massive institutions, mammography on every corner, and “game-changer” drugs have not reduced breast cancer deaths—more than 43,000 women still die each year. As Dr. Azra Raza writes in The First Cell, the slash-poison-burn model of surgery, chemotherapy, and radiation remains unchanged and deeply flawed. In response, Dr. Phillip Bretz introduces The Lavender Way: a breakthrough proven method to detect nascent cancers at just 5mm using non-radiation diagnostics, predict risk with genetics testing, and then eradicate the tumor in a 20-minute in-office cryoablation procedure—with the patient awake and supported by a loved one. For $2,500 versus the $200K of conventional care, this approach not only spares the body but transforms the psychology of healing, replacing despair with empowerment. His keynote calls for a National Breast Cancer Research Center and clinical trials to finally shift the paradigm and free women from the curse of breast cancer.

Oral Presentation: Treating breast cancer with the breast intact and the patient fully awake, has a lasting positive psychological impact aka The Lavender Way - Lavender procedure

By combining advanced non-radiation diagnostics with a compassionate, family-inclusive approach, The Lavender Way identifies breast cancers at their earliest stages (5–8 mm) and eliminates them in a simple in-office procedure, all while humanizing the entire experience of care. The result is not only the eradication of disease but also the permanent dissolution of fear—fear of dying, disfigurement, loss of femininity, abandonment, and grief. At the Visionary Breast Center, we have seen again and again that this approach changes everything, offering women empowerment, hope, and healing long before cancer ever has the chance to take hold.

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